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Living standards have soared during the twentieth century, and
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economists expect them to continue rising in the decades ahead. Does
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, y+ _( c; K i( `; R5 rthat mean that we humans can look forward to increasing happiness?
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+ m" \9 C0 v9 {" T7 Q; e6 l W+ @$ Z( |# l$ ]
Not necessarily, warns Richard A. Easterlin, an economist at the
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2 V& }/ N" ^+ H* x) bUniversity of Southern California, in his new book, Growth Triumphant:
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# \2 t8 Y0 \( xThe Twenty-first Century in Historical Perspective. Easterlin concedes
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0 g9 M7 {1 y v% l7 g% |- p2 Jthat richer people are more likely to report themselves as being happy
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$ P: O; X* m8 Nthan poorer people are. But steady improvements in the American economy
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. A( w( ]$ _+ A9 {6 v* u& `have not been accompanied by steady increases in people‘s self-/ e% ^. ^; Z3 n7 _2 A! O
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assessments of their own happiness. "There has been not improvement in 3 J R& n$ h" n3 E
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average happiness in the United States over almost a half century----a
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3 W1 g! m5 {3 x/ k. A7 ]period in which real GDP per capita more than doubled," Easterlin
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reports.
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7 y- N- I l0 U; x% d) gThe explanation for this paradox may be that people become less
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+ v; S% S; ~! Fsatisfied over time with a given level of income. In Easterlin‘s word: * W+ A- w+ |5 T$ O
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"As incomes rise, the aspiration level does too, and the effect of this * y- G9 X( u* n4 \/ H( [; @
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increase in aspirations is to vitiate the expected growth in happiness O' r5 N, m* j- s, k
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due to higher income." ( \0 P, I/ b9 @) b1 _( ^
* S/ W- z) V3 i# ^Money can buy happiness, Easterlin seems to be saying, but only if ' f" _" ~7 v$ w4 K0 L
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one‘s amounts get bigger and other people aren‘t getting more. His
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" A) ?% c* F, @8 z* w- Q. n( janalysis helps to explain sociologist Lee Rainwater‘s finding that 3 n8 G# h! O# e$ l' t. M
, N: A6 S, R9 _; l5 Z. DAmericans‘ perception of the income "necessary to get along" rose
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& {0 m: w ?: l. i J" sbetween 1950 and 1986 in the same proportion as actual per capita
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income. We feel rich if we have more than our neighbors, poor if we
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have less, and feeling relatively well off is equated with being happy.( u9 O7 h4 t2 `1 N
, B$ ]: N! V; Z) w& n; ]) \" f4 @' _& b4 oEasterlin‘s findings, challenge psychologist Abraham Maslow‘s ) A# c5 g( @4 b
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"hierarchy of wants" as a reliable guide to future human motivation.
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Maslow suggested that as people‘s basic material wants are satisfied ! L7 W9 K# m y) Q7 d
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they seek to achieve nonmaterial or spiritual goals. But Easterlin‘s 1 n9 h0 |0 m% c* \
( `& F# L* x' ^9 g* R2 v! Devidence points to the persistence of materialism.4 h+ F7 y' [+ E% b
, `: |, Y& {( b. j6 U"Despite a general level of affluence never before realized in the
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history of the world." Easterlin observes, "Material concerns in the 7 _) Q( I8 R+ V5 a
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wealthiest nations today are as pressing as ever and the pursuit of
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6 ~; K4 Z( E3 v, y6 V r; S# Ymaterial need as intense." The evidence suggests there is no evolution 7 O8 c+ q& U- D& O+ T+ B/ F5 j6 D
' z q! q5 K% `/ |toward higher order goals. Rather, each step upward on the ladder of ; S0 _4 A& ~& p1 g: L m
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economic development merely stimulates new economic desires that lead 2 r+ n! c% \. M4 Z3 p, I
3 P% X1 N, O5 U: `) P( h2 Tthe chase ever onward. Economists are accustomed to deflating the money 2 |5 k8 } O8 R1 S9 L
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value of national income by the average level of prices to obtain ( G% _. c- @2 E* U* I+ E
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"real" income. The process here is similar----real income is being . e, L- Y2 F( N. g; p" q
; S0 i3 g( R0 V6 n! E; e' `# q8 Ndeflated by rising material aspiration, in this case to yield
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essentially constant subjective economic well-being. While it would be 4 C$ o# b, T3 @$ N1 }( O
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pleasant to envisage a world free from the pressure of material want, a
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4 x! l7 |3 \0 T% S# i# s% U( qmore realistic projection, based on the evidence, is of a world in 2 ]2 ^% M' \3 p% [/ c q
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which generation after generation thinks it needs only another 10% to ) L, Y4 T1 }) r6 v
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20% more income to be perfectly happy., q D% z3 G, U/ F' ^
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Needs are limited, but not greeds. Science has developed no cure for 9 ]( [" E9 Q2 d k% @. P" U) i
) s: w) R+ L: b; W! f( M& Benvy, so our wealth boosts our happiness only briefly while shrinking
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that of our neighbors. Thus the outlook for the future is gloomy in
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9 J, M B0 q* l+ |2 n9 `, REasterlin‘s view.% s: h; B. T+ ~* |5 U- ], s& n: @
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"The future, then, to which the epoch of modern economic growth is
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- M" o* q/ d% V: ^$ D, v, ^) dleading is one of never ending economic growth, a world in which ever # T8 V2 ^# A* W$ B9 P
2 o3 s" I0 n3 J4 | r: t: P, u9 _growing abundance is matched by ever rising aspirations, a world in % j* C; r6 f/ i; B0 R% ]3 a" f
1 v5 A2 }, t7 ? Uwhich cultural difference is leveled in the constant race to achieve
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5 [' g/ ?7 F0 T( L$ ~2 h8 |the goods life of material plenty, it is a world founded on belief in
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' k8 M, i: T( w- l" U! I: e _science and the power of rational inquiry and in the ultimate capacity ! O, Z( a! L8 `7 b$ {
- | S, x; N5 L3 f5 L4 {of humanity to shape its own destiny. The irony is that in this last 6 F# M1 V" w- }9 Y! `$ h
9 q! @$ ^ q- n( @: frespect the lesson of history appears to be otherwise: that there is no ! Y8 ]: ^) W4 n2 k$ f5 K
# K, L+ q! e! T! ^7 M9 ?9 Fchoice. In the end, the triumph of economic growth is not a triumph of
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humanity over material wants; rather, it is the triumph of material
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wants over humanity." |
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