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; ~7 m5 u: ~- i0 q. ?- Nhttp://www.chainletters.net/?item=190/ [4 j% |" {) ~( N7 u' p
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
- E" l( {, B, {* h: v& U4 ]$ l" IUnfortunately, the Coke company did not discover until after thousands of signs ' ?' q, X$ E+ u# K3 E& W7 U
had been printed that the phrase means "bite the wax tadpole" or "female horse
9 q' {" {+ |0 D- Vstuffed with wax" depending on the dialect. Coke then researched 40,000
7 `: e$ T, n, Z4 n" y' zChinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which
% B/ q, S& m- `: x3 `can be loosely translated as "happiness in the mouth."/ z6 Z. T3 }& I' ]: x) [) z: j
$ Q z& d1 g/ }8 d* X! A( cIn Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
6 |; d# v2 B! |; j. GGeneration" came out as "Pepsi will bring your ancestors back from the dead."
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Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
9 Z0 O; ?; Z0 r. K Kout as "eat your fingers off."
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9 e! W5 q7 i, X+ D% P/ sThe American slogan for Salem cigarettes, "Salem - Feeling Free," got
$ x3 {% B1 S7 Itranslated in the Japanese market into "When smoking Salem, you feel so
2 o5 n7 E5 h' r5 o1 Prefreshed that your mind seems to be free and empty."" O% Z( }1 x: x& e& E: L
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When General Motors introduced the Chevy Nova in South America, it was
# W" T1 m" b, Q" M( a1 capparently unaware that "no va" means "it won't go." After the company figured
2 s, y+ N. s, d0 zout why it wasn't selling any cars, it renamed the car in its Spanish markets to + U8 A8 Y B0 D3 o: x% p2 l
the Caribe.& X- s0 R% }5 E
# n* C$ e9 G" Y3 F6 DFord had a similar problem in Brazil when the Pinto flopped. The company
# e P+ ^& x* c3 d; s% G, sfound out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all
+ {2 J. c% e0 P0 m. othe nameplates off and substituted Corcel, which means horse.
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! T/ ]7 V% |7 O" D+ h( }. _When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to 2 u8 \, F1 I. S% u8 s
say "It won't leak in your pocket and embarrass you." However, the company's
5 h7 D8 P8 n' V/ jmistakenly thought the spanish word "embarazar" meant embarrass. Instead the
8 |8 Y5 |$ k& e+ n8 }$ Wads said that "It wont leak in your pocket and make you pregnant."
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An American T-shirt maker in Miami printed shirts for the spanish market
- `, M8 ^4 E6 T* E( Bwhich promoted the Pope's visit. Instead of the desired "I Saw the Pope" in - B/ _; {( Q- E
Spanish, the shirts proclaimed "I Saw the Potato."* P! E9 G# m+ b1 |9 N6 Y8 A: r
6 G5 I5 S# j: l2 {# Q1 _4 QIn Italy, a campaign for Schweppes Tonic Water translated the name into
- f0 ?* B- k4 I% ]( ]& W- \Schweppes Toilet Water.
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On the menu of a Swiss restaurant: Our wines leave you nothing to hope for. 3 P9 j: ]6 U& S; i8 q! o
- X2 w' P0 g3 W8 Z( B* |& R* ]* cIn a Hongkong supermarket: For your convenience, we reccomend courteous, : J: r5 h' z' ]: n" f S3 Z8 h% E
efficient self-service.
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In a Bangkok dry cleaner's: Drop your trousers here for best results.
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Outside a Paris dress shop: Dresses for streetwalking. ! }# C, i' G9 W& }
# D8 m* a* f2 H" n. O* F2 a$ aOutside a Hongkong dress shop: Ladies have fits upstairs.
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In a Rhodes tailor shop: Order your summers suit. Because is big rush we will
1 T) I; ~) z- O; _8 u: N, Eexecute customers in strict rotation. 7 e' m+ N! p0 C3 E2 U
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From the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000 : d' q0 o: @1 |& V# S* U
Soviet Republic painters and sculptors. These were executed over the past two - c: h; ?' F* [
years. ; V7 h( N- ^0 j( Y" X3 X2 L4 Y
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In an East African newspaper: A new swimming pool is rapidly taking shape / e a1 q2 }' U* u+ G) @
since the contractors have thrown in the bulk of their workers.
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In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter. 6 a2 t8 p- v+ `9 R. W
a" `7 s; D7 z9 P/ o& ], |" \4 k1 BA sign posted in Germany's Black Forest: It is strictly forbidden on our Black * ^9 l/ |5 {; u. _) p q- q
Forest camping site that people of different sex, for instance, men and women, " g; q# E4 Y+ G0 [. g' c+ P j
live together in one tent unless they are married with each other for that purpose.
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In an advertisement by a Hongkong dentist: Teeth extracted by the latest
o0 q4 ?+ r M& _, M6 xMethodists.
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7 \5 }- s" ?4 AA translated sentence from a Russian chess book: A lot of water has been passed . @$ T5 ~: z2 D6 ~/ g" J) [' G" ?
under the bridge since this variation has been played.
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In a Rome laundry: Ladies, leave your clothes here and spend the afternoon 4 w( l: j# B3 ?! P, O
having a good time.
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9 C5 M2 I' D" D* a2 P$ Y1 H( iIn a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
! m5 e, o; _6 _0 y% \" k9 F* DWe guarantee no miscarriages.
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( ]1 ^) q* Z+ z' b# @ QIn the window of a Swedish furrier: Fur coats made for ladies from their own ( t. G8 p% a+ _3 n4 @
skin.
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On the box of a clockwork toy made in Hongkong: Guaranteed to work
' |' [; c2 x# o* Wthroughout its useful life.
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Detour sign in Kyushi, Japan: Stop: Drive Sideways.
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In a Swiss mountain inn: Special today- no ice cream. 4 F8 d$ u x7 B M+ m/ l
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In a Bangkok temple: It is forbidden to enter a woman even a foreigner if
; x" x$ A# Y% Jdressed as a man.
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In a Tokyo bar: Special cocktails for the ladies with nuts. ) v* V7 i! t4 N y$ y6 k
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In a Copenhagen airline ticket office: We take your bags and send them in all
, G) X3 x9 i. G( z0 pdirections. $ ]) A2 n" ?* F) j9 n
2 Q, v5 S/ k$ b% k6 HOn the door of a Moscow hotel room: If this is your first visit to the USSR, you
0 t9 r7 D: l; H2 N3 c+ ~# zare welcome to it. + f- U; F! W. d4 n* D, N
( [3 v& L* L7 zIn a Norwegian cocktail lounge: Ladies are requested not to have children in the & t5 ?9 @9 W& Y) m/ X- q
bar. / K. W: n$ _ H/ g) j7 O( y
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At a Budapest zoo: Please do not feed the animals. If you have any suitable + n9 S3 }5 _% Z7 P7 e3 n
food, give it to the guard on duty.
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In the office of a Roman doctor: Specialist in women and other diseases. : q p% Y6 c: E; v+ P& U
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In an Acapulco hotel: The manager has personally passed all the water served 6 ]- n/ [. W7 R4 w% H; I
here.
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In a Tokyo shop: Our nylons cost more than common, but you'll find they are
7 b( ], Y$ z3 S) }! F5 @# cbest in the long run. 1 B) L }- D" L- M# k8 s$ h
1 E% m- \2 u, T, p; d T! \6 ~From a Japonese information booklet about using a hotel air conditioner: Cooles % `- m/ r! {& a
and Heates: If you want just condition of warm in your room, please control - }- ? u9 l) R2 V# `3 k% B
yourself. 9 ^/ P8 Q& e3 E2 _! P* E
6 J; k* F6 I5 c# l; EFrom a brochure of a car rental firm in Tokyo: When passenger of foot heave in
( x0 @2 ]+ w' O# a1 i- H7 ssight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles 2 O: ~$ N+ x8 @2 r0 P
your passage then tootle him with vigor.
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Two signs from a Majorcan shop entrance:
! N! X) |$ S, V-English well talking.4 t J, R3 L0 _0 n$ H2 m" ^. e
-Here speeching American. |
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发表于 2007-5-8 18:47
